Great copy doesn’t just tell your audience what you do… it explains why you’re unique and makes you stand out from the crowd. This article explains the basics of copywriting, giving you everything that you need to know to create compelling copy and boost conversions. By the time you have finished reading this guide to copywriting, you will have a deeper understanding of what makes good copy and how you can achieve this.
What is copywriting?
Copywriting is a key part of successful online marketing. It is the process of creating compelling copy that encourages people to take action.
The key to effective copywriting is understanding what the target market wants to see and utilising this when conveying a business’ messaging.
What does copywriting include?
Copywriting is essentially the creation of words, whether they are written or spoken. The goal of copywriting is to prompt a response. For most clients, this involves encouraging the reader to part with their email address, make an enquiry or purchase a product.
At WriteMeThis, our copywriting can include:
- Research
- Market analysis
- SEO keyword identification
- Writing copy
- Proofreading
Guide to copywriting 2023
We will now take a look at different copywriting techniques. These will point you in the right direction, whether you’re looking to do your own copywriting, or want to know how to find the right copywriter.
Top copywriting tips
These copywriting techniques can be used to ensure any content strategy is successful.
1. Know your audience
The first step is to understand your target market. By knowing what they like, you are able to tailor your content to suit their preferences.
2. Stick to your objectives
The purpose of any piece of copy is to capture readers’ attention and achieve an objective. This goal could be to encourage click-throughs on a call to action, or simply to grow brand awareness. Whatever you are looking to achieve, make sure your content helps you to do this.
3. Set the tone
The beginning of any content should tell every reader why they should keep reading. Use your first paragraph to outline the topic, before explaining the benefits of upcoming content.
4. No waffling
We’ve all read a piece of content that is filled with technical jargon and leaves you feeling more confused than when you began reading. Don’t do that. Speak in a way that educates and excites your audience, or you will run the risk of losing their attention.
5. Encourage action
However great a piece of content is, if you don’t encourage action, it won’t help you to reach your objectives. Include a call to action that is relevant to the topic of content and prompts readers to make a decision while your messaging is fresh in their mind.
Why do businesses need copywriting?
All kinds of businesses now require copywriting. From big corporations, to start-ups and entrepreneurs, professional copy has the potential to boost business.
Copywriting builds rapport between brands and their customers. It conveys messaging effectively and it builds trust.
Here are just a few types of writing that we regularly undertake for our clients:
- Social media copywriting
- Public relations, or PR copywriting
- Marketing copy
- Written copy for infographics
- Website copy
- Blog writing
- Technical copy
- Thought leadership writing
- Email marketing
Can you do copywriting yourself?
Of course you can. As with most things in life, there are enough tutorials online to make the DIY approach possible. That said, we can’t guarantee how effective this will be.
There’s a reason that copy can be so expensive. When it comes to SEO and the more technical sides of writing copy that converts, it requires continuous learning to stay ahead of the latest updates.
If you’re looking to write your own content, visit our free resources section for guidance and if you have any questions, feel free to reach out to us by emailing holly@writemethis.co.uk.
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